"ATTENTION ALL MARKETING PEOPLE: Low-tech still works. "

We are in the process of contacting our customer base via the United States mail. We pull the mailing info from our database. Each customer gets a hand-signed letter with an offer, mailed in a hand-addressed envelope with a good old-fashioned 37 cent stamp on it. The offer is from our dispatchers, not the president of the company. It is written in a folksy manner. The response rate is unbelievable, hitting over 6% already. Six people work on the mailing, doing approximately 50 letters a day. We do them while we're waiting for print-outs, talking on the phone, etc. We are scheduled to have mailed 20,000 letters by Thanksgiving.

I need an orthopedic pen.